Sportingbet

For the Love of the Game

Every morning I got off the tube at Moorgate station and walked into the Sportingbet offices I felt like I’d stepped onto the trading floor of the London Stock Exchange.

Although the in-house design department was fairly casual the rest of the company operated like a global financial institution. Everyone came to work in suits and ties. It was very different to the creative agency vibe that I was used to.

What I loved about working at Sportingbet.com was coordinating teams around the world. Working with different time zones brought a new meaning to deadlines. Cultural differences and nuances had to be considered when it came to translating campaigns as well. Because it wasn’t only about the written word. Imagery, graphical elements and UX had to be considered as well. These elements made this a fascinating job.

Cultural differences and nuances had to be considered when it came to translating campaigns. Because it wasn’t only about the written word. Imagery, graphical elements and UX had to be considered as well. These elements made this a fascinating job.

Within my first few weeks, it became super clear how everyone I worked with loved sports and online gaming. If they didn’t play they were obsessed with the statistics. They pretty much lived and breathed their passion. And it was contagious 🙂

My time at Sportingbet.com

Credit: Photo by Quino Al on Unsplash